WELCOME TO THE PETAL PROJECT
Timeless, honest, modern floral design for weddings and special events.
At The Petal Project, we are passionate about richly layered and wildly beautiful floral arrangements for weddings, special events and styled shoots. We specialise in unique designs that are inspired by nature, colour, and texture, using locally grown botanicals to enhance any venue or style.
Who we are
The Petal Project is the brainchild of Alison Madsen, a driven creative & floral design enthusiast.
From weddings and special events to bespoke branded projects and beyond, Alison and her team are experts in curating captivating florals for any occasion. Equipped with keen eyes and exquisite talent, The Petal Project will make any floral dream a reality—always with the utmost care and attention to detail.
Recent Work
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DANI & TIM
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CHLOE & JACK
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KATIE & CHRIS
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JADE & LACHIE
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![Brooke & Myles]()
BROOKE & MYLES
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![Julie & Simon]()
JULIE & SIMON
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BROOKE & BRENT
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BRIDGET & SAM
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SOPHIE & ADAM
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CRYSTAL & ANDY
Weddings by The Petal Project
The Petal Project welcomes weddings of all shapes and sizes. Please fill out the form below to discuss your wedding details with us so we can understand more about your vision and budget. We aim to respond to all enquiries within 48 hours.
We can’t wait to hear about your special day.
Alternatively, you can enquire about a bespoke project here.
AS FEATURED IN
Kind Words
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SO GRATEFUL <autoplay speed=6></autoplay>
“We are so grateful for you and your team bringing our vision of beautiful and elegant florals to life on our wedding day. From organising the hire of accessories (candles, stands), delivering florals, creating the arrangements and transporting florals, it was just so seamless and amazing that you could take care of everything. Thank you.”
Carla (Bride)
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AN INCREDIBLE FLORIST
“Alison is one of the kindest and most humble people I have ever met, and an incredible florist. What she produced was nothing short of incredible. I couldn’t believe it was my wedding, it was so stunning.”
Sophie (Bride)
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OBSESSED
“Alison just GETS it. When I showed her what I had in mind for my special day she understood from the very beginning and her delivery was faultless. Her creations are nothing short of breathtaking. I am beyond grateful for Alison’s help and recommend her to everyone!”
Amie
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THANK YOU THANK YOU THANK YOU
“Alison. Oh my gosh! THANK YOU!!! The flowers were beyond what I ever imagined and I feel so grateful that you made our wedding look SO stunning!! I feel like you did so much more than what I had ever thought - I can’t thank you enough! Thank you thank you thank you! Xxxx”
Sarah (Bride)
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BREATHTAKING
Alison!! Thank you to you and your incredible team. Our flowers were breathtaking. The flowers on our day represented family members who had passed away. My grandfather passed only three weeks ago, and to see some of the same flowers he would pick for me from his garden made me feel like he was there. Thank you for making it so special. xx”
Emily (Bride)
MORE RECENT WORK ON THE ‘GRAM @the_petalproject
