About Us
The Petal Project is the brainchild of Alison Madsen, a driven creative & floral design enthusiast.
With a passion for the outdoors, Alison has always had a keen eye for flora and fauna. Despite a background in Pharmacy, her natural affinity with flowers, combined with her love of creative styling, found her solidly placed in the world of floristry.
Alison and her team have been creating magnificent floral designs for weddings, events and corporate functions for over 4 years, sourcing fresh, local and seasonal botanical produce from quality Victorian suppliers.
Her busy studio is based in Toorak, Victoria and her floral arrangements & styling expertise have been featured in Vogue, The Lane and numerous other media outlets.
For more information or to contact The Petal Project about your upcoming event, please click here.
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