our studio

The Petal Project are a floral design studio focused on creating considered garden inspired florals and installations for weddings.

“ I have long drawn inspiration from gardens and garden design. Working with the character of a space, seasonal flowers/foliage and often incorporating large scale pots and urns - our installations are designed to feel as though they belong within their surroundings.

Inspired always by the way flowers grow and exist in nature our sweet spot is creating garden style installations that are layered, organic and individual to each setting.” 
- Alison Madsen, Founder

Based in Melbourne with the privilege of working across Victoria, interstate and internationally.